Norwegians have been wearing wool for thousands of years, and for good reason. The natural properties of wool make it unbeatable, whether for everyday use or outdoor activities.

Are you tired of feeling uncomfortable during outdoor activities due to temperature changes or damp clothing? Merino wool may be the solution you're looking for. Here are five benefits of wearing wool:

1. Stay Warm, Even When Damp

Unlike synthetic materials, wool retains its insulating properties even when damp. In fact, it can hold up to 35% of its own weight in moisture before feeling wet. This means that even damp wool clothing can still keep you warm and dry.

2. Regulate Your Body Temperature

Wool has unique insulation properties that help your body adjust to different temperatures, whether you're sweating in cold weather or trying to stay cool in the summer heat. This makes wool comfortable to wear all year round, and adapting to the changing seasons is as easy as layering up or down.

3. Sustainable & Renewable

Unlike synthetic materials, wool is 100% natural and renewable. This makes it one of the most sustainable materials available. And because wool doesn't need to be washed as frequently as synthetic fabrics, it helps reduce microplastic pollution in our oceans.

4. Self-Cleaning & Odor-Resistant

Wool has natural antibacterial properties that prevent the growth of microorganisms and odors. This means you can wear wool for several days without it getting smelly. And when it's time to freshen up, all you need to do is air it out.

5. Silky-Smooth & Comfortable Against Your Skin

Merino wool is known for its fine, silky-smooth fibers that feel comfortable against your skin. The elasticity of Merino wool fibers also helps ensure a better fit, even after washing.

In addition to these benefits, studies have shown that Merino wool can even provide relief from skin conditions like eczema. So, whether you're looking for comfort, sustainability, or both, Merino wool is a smart choice for all year round for her by her.